The 3 assets of any social networking  a beneficial valuation model

The 3 assets of any social networking a beneficial valuation model

The 3 assets of any social networking a beneficial valuation model

Listings Marked Match’

The 3 assets of any social networking  a beneficial valuation model

With met with the chance of obtaining Danah Boyd purchase several complete weeks in the Sweden a couple of years back, sharing their unique detailed education on Social media history and you can use having myself and you will som associates, probably and you can pursuing the Jyri Engestrom’s discusses his personal stuff principle, at which I am a huge fan, and you may interviewing Cameron Marlow if you find yourself at Bing, I’ve gradually reach develop some easy different types of my own on how to examine and classify different social media sites.

Among the many designs I take advantage of when examining social networking sites and you will trying to figure out if one social networking have far more or shorter potential well worth than just a unique, and you will where one to really worth lays (as in exactly what you will/in the event that you monetize?), is what I telephone call the brand new step 3 property model.

In my opinion, All of the social networks has these three type of assets, from Matches so you’re able to Myspace, Flickr, Twitter , LinkedIn and you can Myspace. The value of (possibility to monetize) the different property differ greatly between them in the event.

Communication That has one particular rewarding communications house?

That is effortless, relationship is actually truly the only sort of social network one to takes care of to monetize the fresh new communication advantage, instances is actually Match. Someone pay to speak throughout these sites. This will make perfect sense given that, for every single meaning, Suits enables communication ranging from two different people who have no other function regarding communicating with one another. Read More